OUR STORY
Nü entered the hygiene care business in 2010 and quickly recognised the need for a more ethical approach to disposable hygiene products. Nu nappies use bamboo instead of wood-pulp, meaning they are tree-free, fully biodegradable , and compostable too. We developed our own range of sustainable products, including our eco-friendly straws, our biodegradable box-tape, and our bamboo-pulp nappies, using renewable materials, going as far as to include our packaging, which is made of our sustainable GMX material, which is fully biodegradable and compostable too. This leaves us with products that can be said to be genuine end-of-life solutions.


OUR MISSION
We endeavour to provide modern-day solutions to modern-day problems. In 2007, the UK’s carbon footprint peaked at 977 million tonnes of carbon dioxide equivalents, and we believe that it is up to us to meet the heightened expectations of consumers in a universal call to reduce our negative impact and damage done to our planet. Nü products use bamboo instead of wood-pulp, which we believe makes our products far more sustainable than other wood-based alternatives.
OUR AIM
Nü believe in a conscious and ethical future, reducing the damage we do to the planet by innovating products that can provide green energy once they have fulfilled their original purpose. Nü aim to create products that can be broken down to produce green energy, either by anaerobic digestion or by burning the waste. Nü‘s eco product range have been developed and manufactured with sustainability, end-of-life, and functionality in mind, giving you peace of mind knowing that our disposables will not be gathering in landfill long after we have gone.


HARVEY SAMUEL
FOUNDER
Harvey is an entrepreneurial visionary and founder of several successful businesses. After spending several years in research and development into innovation and investing in his own start-up businesses, his philosophy is to create solutions for everyday problems. He has the ability to see future trends and opportunities, and has the drive, belief and passion needed in his pursuit to make a difference. He is down to earth and very interpersonal, while remaining focused on the global picture. Harvey feels strongly about the future state of the environment and the part businesses must play to make the change.

LYNUS SAMUEL
HEAD OF FINANCE
As a valuable member of our Nu team, Lynus brings a wealth of banking and finance experience with over 16 years’ experience in private and public banking. Her leadership qualities were quickly identified, and coupled with her knowledge of finance, Lynus was promoted and given the responsibility of heading up a specialist team of traders handling the banks International, foreign, and currency trading.

